Hydro Focus
Lemon“I trust myself.”
The planned caffeine-free variant.
Pre-launch · SAY IT DRINKS
A stick of drink mix. A glass of water. A daily ritual.
Scroll
01 — What is SAY IT
Drink your words.
SAY IT is a drink mix in a stick, made to be stirred into 500 ml of water. Every pack carries a sentence to read, say out loud and drink — a small ritual of intention in a glass.
- Format
- One stick, stirred into 500 ml of water.
- Flavours
- Lemon and Berries.
- Hydro Focus
- Lemon — the planned caffeine-free variant.
- Power Focus
- Berries — the planned variant with caffeine.
- Status
- Pre-launch. The formulas are in development.
03 — The ritual
- Read it.
- Say it.
- Drink it.
- 01 · ReadRead it.Read the words on your stick.
- 02 · PrepareTear & pour.Open the stick and pour it into 500 ml of water.
- 03 · MixSay it.Stir it. Say your words out loud.
“Itrustmyself.”
- 04 · DrinkDrink it.Your glass is ready.MAKE IT HAPPEN.
Illustrative visualisation. Powder colour, texture and the way it mixes are not product claims.
04 — Two formulas
Two flavours, one ritual.
Power Focus
Berries“I’m the winner.”
The planned variant with caffeine.
The ritual is the same. What changes is the flavour, the line, the caffeine and the sentence on the pack.
Pack design preview — stick and can.
05 — The details
Look closer.
The drink, the ritual and the idea behind each line — in one scroll.
A drink mix, in a stick
A drink mix is a powder you stir into water. SAY IT comes in a single-serve stick, designed to be prepared in 500 ml of water: one stick, one glass.
The SAY IT ritual
Every stick carries a sentence. Read it. Say it. Drink it. The ritual turns a glass of water into a small daily moment of intention.
Lemon — “I trust myself.”Berries — “I’m the winner.”
The Hydro idea
Hydro Focus is being developed around water and minerals: Himalayan pink salt, coconut water powder, potassium, magnesium and calcium, with B and C vitamins. Final recipe, amounts and nutrition information will be confirmed before launch.
Hydro and Power
Same stick, same ritual, two directions. Hydro Focus is the planned caffeine-free variant. Power Focus is designed with caffeine and taurine added — final amounts are still being defined.
Where it fits
Wherever you pour a glass of water, there is room for the ritual.
- Sport
- Work
- Study
- Daily life
Pre-launch: formulas are in development. Final recipes, amounts and nutrition information will be confirmed before launch.
06 — Every day, any moment
Wherever the day takes you.
Illustrative scenes.
Pre-launch